Lisa Schnettler, an accomplished digital product development and management executive, excels in tackling complex business challenges. With a proven track record of driving innovation and revenue growth, she leads high-performing cross-functional teams and agile methodologies. Lisa pioneered a product management discipline at a SaaS health tech startup, boosting roadmap item completion by over 300% in one year. She also steered the development of a game-changing online brand community platform for large CPG enterprise clients, employing the "North Star framework" to unify the company's strategy. At a SaaS company focusing on social media data analysis, she transitioned the startup into a scalable enterprise through Agile methodologies and actionable product roadmaps. At a B2B media company, Lisa managed a significant cross-functional team, overseeing a critical print-to-digital transformation, content management system development, eCommerce integration, and digital content monetization. With an MBA in Information Systems, she's a strategic leader with expertise in product development, organizational transformation, Agile/Scrum methodologies, strategic planning, team development, and cross-functional collaboration.