In today's digital landscape, companies are able to collect vast amounts of data on their customers. By leveraging this data, businesses can gain valuable insights that can inform product development and drive growth. This panel will explore how companies can use data-driven product lifecycle management (PLG) to better understand their customers, develop more effective products, and ultimately drive growth. Panelists will share case studies and best practices for leveraging customer insights to inform product development and marketing strategies, as well as discuss the challenges and opportunities presented by data-driven PLG. Attendees will leave with a better understanding of how to effectively leverage customer data to drive business growth.