Tom Laufer is a product growth veteran and frequently posts about PLG, growth, and analytics. He is deeply passionate about translating data into actionable insights that move the growth needle. Over a career centered on product, he has served in both product management and data analytics. When serving as the Head of Growth & Analytics at Google (EMEA), driving growth for products, including Google Ads, Google Search, Assistant, Youtube, and others, he realized there was a growing need for a better way to analyze data and to draw more effective conclusions. Co-founding Loops, he built a causal inference engine that connects to a company’s data warehouses and continuously surfaces the most significant opportunities. No more dashboards, just straight to the insights. Loops, where he is CEO, has an analytics platform relied on by AB in Bev, Postman, monday.com, and many other top PLG companies.