Karapet
Gyumjibashyan
Senior Director of Product Management
Krisp
Karapet is leading the product at Krisp as the Senior Director of Product building unique audio experiences at the intersection of audio, AI, and voice. He's hired, developed, and grown the product management and product design teams at Krisp while supporting 20x growth during the pandemic. With over 9 years of experience in technology, product management, and startups, Karapet helps the team to grow the product in the highly competitive AI voice and conversational markets in both b2b and b2c verticals while also ensuring security and scalability at the enterprise scale. Karapet comes from an engineering background, having worked at companies like Synopsys, where he designed microelectronic chips and memory circuits. When he's not at work, he is doing magic tricks and skydiving.
19 March 2025 14:45 - 15:15
The power of perception: Communicating product value
A product's true worth often lies in how it is perceived. This presentation delves into the art of effectively communicating the value of your product to your target audience. Through strategic messaging, visual elements, and compelling narratives, we will explore techniques to influence perception and highlight the intrinsic benefits of your offering. Join us as we uncover the pivotal role perception plays in driving customer engagement, loyalty, and ultimately, business success.