Greg
Boullin
SVP, Global Experience Research and Insights
Mastercard
Greg loves digital technology and finding new transformative ways for customers to engage with businesses and brands through differentiated digital products and services. Greg's experience spans financial services, payments, consumer, retail, automotive, and sports industries. This diverse experience has given him a deep knowledge and understanding of what is required to create experiences that exceed customers' expectations and still deliver value for the business. It has allowed him to successfully launch digital products, services and experiences that consumers love. Most importantly it has given him invaluable experience of what's needed to drive the enterprise customer experience and design transformation that's needed within organizations to deliver meaningful products, services, and experiences fit for tomorrow's customers.
19 March 2025 09:15 - 09:45
Leveraging insights to de-risk new products and optimize existing products: A case study with Mastercard
In this illuminating session, we will explore how Mastercard harnesses user data and customer feedback to make informed decisions that drive product success. Attendees will gain an understanding of the methodologies and tools employed to navigate the complexities of the product lifecycle, from conception through to market introduction and beyond. This presentation is designed to equip product managers with the knowledge and skills to leverage insights effectively, ensuring their products not only meet but exceed market expectations.