Annbjørg
Medhaug
Chief Product & Strategy Officer
Floodbase
Annbjørg Medhaug is the Chief Product & Strategy Officer at Floodbase, overseeing the company’s product and marketing functions. Her role further involves driving alignment and collaboration across our product, marketing, sales, and technology teams to accelerate business growth against strategic priorities and shape the future strategy of Floodbase. She holds more than a decade of experience from various Information Management & Technology companies. Prior to Floodbase, she was VP of Product at Piano, an industry leading marketing personalization and analytics company for media. At Piano, she co-developed their marquee AI/ML-powered product with The Wall Street Journal, selling to media companies across four continents, and led several post-acquisition integrations. Annbjørg began her career as a management consultant at PWC specializing in strategy & change, focusing on international growth strategies for telecommunications and mobile financial services in developing markets in Asia. She has also worked at Telenor, Norway’s second largest corporation, and held roles as VP of Product and interim Chief Product Officer at the real-time data management & personalization company Cxense. She holds a Master of Science in Business from BI Norwegian Business School.
20 March 2025 13:30 - 14:00
Walking and chewing gum: Building the product and the market at the same time
While climate change is responsible for devastating loss across the globe, it's also creating opportunities for science and technology companies to enable faster, more effective adaptation. Although there are no shortcomings of clear problems to solve, startups frequently have the unique challenge of establishing a market and finding product-market-fit at the same time. In this talk we will explore how product leaders can accelerate an organization’s ability to find product-market-fit in a B2B context by driving both product and market innovation. We will dive into frameworks and case studies that underscore the importance of; - rapid feedback-loops exposing technology teams to customer needs - aligning innovation with market demands - product marketing and market education - simplifying where you can Whether you are a product leader, commercial leader, or technologist, this presentation offers insights and practical ideas on how to manage the intricate balance of innovation and market dynamics required to find product-market-fit in a novel B2B market.