Adam
Lifshitz
Senior Director of Product Management
Condé Nast
Adam is the senior director of product for Condé Nast's subscriptions & memberships platform, known internally as the 'MarTech' platform. He has personally led the building of its complex suite of products from the ground up, bringing together a holistic set of capabilities that collectively enable Condé Nast's consumer revenue business across all of its world-renowned brands, including The New Yorker, Vogue, Wired, Bon Appetit, Epicurious, Architectural Digest, Vanity Fair and more.
20 March 2025 09:45 - 10:15
Isolating the variables
Product development is a continuously iterative process in pursuit of optimization and adaptation to users' needs. Learning how to improve your product requires a framework for experimentation, but one that clearly informs what is and isn't working. In this session, join Adam as he shares practical methodologies and case studies used at Condé Nast to isolate the variables in product testing, and why it's so important to do so.