This session will dive into strategic investment approaches in Product-Led Growth (PLG) from growth through saturation and then decline phases of the product lifecycle. We will look at how PLG and the competitive landscape matter, and how to think about leverage from PLG. Drawing on professional experiences and industry trends, the talk will examine nuances of working with older products, propose a reinterpretation of growth curves, and look into the significance of financial perspectives in product lifecycle stages. We'll also discuss the pivotal role of time management, tactical hacks, and the transformative impacts of AI in optimizing PLG investments.