December 03-04, 2019
etc.venues 133 Houndsditch
London

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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December 03
December 04
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08:45

Chairperson opening remarks

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09:00

Developing a Product Marketing strategy for a mobile app

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09:30

Developing a Product Marketing Strategy for a Freemium Product

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10:00

The science and art of story telling

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10:30

Coffee Break

11:00

Data and Competitive Intelligence (CI) for Product Innovation: Enterprise v. Startups

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11:30

How to Create a B2B Influencer Strategy

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12:00

4 Steps to Sharpen Your Go-to-Market Focus With Customer Segmentation

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12:30

Lunch

13:30

How to Make Product Marketing a Strategic function at your workplace

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14:00

Workshop: Hot Mess Marketing -- From Complexity to Clarity

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15:00

Coffee Break

15:30

Inspiring the Next (Cloud) Generation of Users

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16:00

Simple Strategies to Cut Through the Noise and Engage a Distracted Sales Force with Consistency

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16:30

Product Marketing Strategies for Analyst Relations

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17:00

Networking Drinks
December 04

08:45

Chairperson opening remarks

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09:00

Creating Effective Product Marketing Demonstrations: Some Dos, Some Don'ts.

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09:30

Two Peas In A Pod - What We've Learned About a Successful Partnership Between Product Marketing and Product Management

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10:00

Toasts Win/Loss Program

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10:30

Coffee Break

11:00

Crush CX with Human-Centered Design

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11:30

What Sheep, Bake Offs, and My Grampa Have Taught Me About Product Positioning

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12:00

Product Marketing in an industry that started it all

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12:30

A Go-To-Market for All: How to leverage and align organizations to GTMs
Holly Watson, Associate Director of Product Marketing, Sprinklr
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13:00

Lunch

14:00

We do that here?! - Best Practices of Sales Enablement

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14:30

Presentation to be announced soon

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15:00

Why Product Marketing Must be the Center of the World

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15:30

Coffee Break

16:00

Woman in the Middle: The People Aspect of Product Marketing

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16:30

How to build an in-house implementation dream team

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